Nestled in the heart of downtown Lansing, Michigan, Gatsby's Speakeasy stands as a tribute to the charm of the 1920's. The dimly lit space is infused with the soulful melodies of live jazz music and beautiful checkered floors. Bartenders dressed in suspenders and bow ties, craft era-inspired cocktails that transport guests to the prohibition era, each sip echoing the sophistication of the roaring twenties. With the decor and vibe created, all they needed was to create their branding that showcases the hidden vibe of the speakeasy.